Wisconsin Watch Media Partners Center (https://partners.wisconsinwatch.org/tag/wisconsin-milk-marketing-board/)
The Wisconsin Milk Marketing Board has retreated from claims that consuming dairy products could aid weight loss after some experts branded the statements “deceptive” and “discredited.”
A major Wisconsin dairy group continues to promote dairy products for weight loss, four years after two national groups, under pressure from the Federal Trade Commission, agreed to stop.
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Wisconsin milk board overstates dairy’s benefits to children, some experts say Oct. 16, 2011
Wisconsin milk board claims dairy aids weight loss Oct. 17, 2011
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The Wisconsin Milk Marketing Board promotes chocolate milk as a sports recovery beverage because it has both carbohydrates and protein. “Recent studies show, and coaches agree, low fat chocolate milk naturally provides this winning ratio …
The milk board, which spends nearly a million dollars a year promoting dairy’s health benefits to children, defended its conduct and said claims were based in science.