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Advertising

Ad campaign comes ‘close to the line’

By Bill Lueders | December 22, 2011

In recent weeks, two conservative groups have run three television ads praising changes in Wisconsin’s relationship with its public employees. What’s unusual is not the message of the ads, but the tax status of their sponsors.

Advertising

Walker’s school message open to debate

By Bill Lueders | November 30, 2011

As Wisconsin braces for a new round of recalls, including what will likely be the costliest race for governor in state history, it’s worth remembering that what matters most is not the money but the message. Money is really just the means for delivering messages. And Wisconsin Gov. Scott Walker’s messaging machine is already revved up, especially on the critical issue of education.

Advertising

Road builders brew up public support

By Bill Lueders | September 15, 2011

The Wisconsin Transportation Builders Association, a powerful state lobby group, is taking its case for more and better roads directly to the people — by running ads during Badgers’ and Brewers’ games.

Advertising

Campaign cash comes out as commercials

By Bill Lueders | August 3, 2011

Negative messages have been a feature of political campaigns since Oorg challenged Grok: “His fault fire die.” But the ads in the current recall elections are extraordinary for several reasons.

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