Wisconsin Watch Media Partners Center (https://partners.wisconsinwatch.org/tag/advertising/)
In recent weeks, two conservative groups have run three television ads praising changes in Wisconsin’s relationship with its public employees. What’s unusual is not the message of the ads, but the tax status of their sponsors.
As Wisconsin braces for a new round of recalls, including what will likely be the costliest race for governor in state history, it’s worth remembering that what matters most is not the money but the message. Money is really just the means for delivering messages. And Wisconsin Gov. Scott Walker’s messaging machine is already revved up, especially on the critical issue of education.
The Wisconsin Transportation Builders Association, a powerful state lobby group, is taking its case for more and better roads directly to the people — by running ads during Badgers’ and Brewers’ games.
Negative messages have been a feature of political campaigns since Oorg challenged Grok: “His fault fire die.” But the ads in the current recall elections are extraordinary for several reasons.